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About Us

Founded in 1984 by Barbara Halpern, Playa del Rey Sunglasses has been selling sunglasses and reading glasses to accounts large and small; domestic and international ever since.Artwear began selling hand painted reading glasses in 1999 in response to a demand from women for a more fashionable look in reading glasses. It was clear ladies were growing weary of the same old drug store reader option. With Artwear the name says it all. Artwear has put an end to boring readers by offering eyewear that is fun, funky and whimsical allowing a woman to express herself. There are glasses for every occasion every mood and every outfit. Now instead of buying reading glasses because they have to, women are buying glasses because they WANT to.

Bella Vista was introduced in 2007 to address the demand for optical quality eyewear with contemporary styling at a reasonable price point. Bella Vista means “beautiful sight” in Italian, an appropriate name for a line of eyewear so expertly crafted. Bella Vista has been constructed from the finest materials available; the frames, the lenses, the spring hinges and the embossed hard case all reflect our commitment to bring the finest eyewear available to the market.

Together Artwear and Bella Vista offer women and men an extraordinary selection of eyewear. Since the beginning both lines have been available in fine gift stores, boutiques and selected retailers across the United States and Canada. Now for the first time you can purchase Artwear here on our web site; we hope you enjoy!